El Campero

Identity

El Campero is an authentic argentine catering company bringing the true gaucho and asado bbq experience to Toronto. Also specializing in unique high quality custom cutting boards with polo horseshoe handles. The identity captures the core essence of the country gaucho culture with the polo horseshoe icon representing the true national sport of Argentina and authentic argentine cuisine. Created the identity, stationery, packaging and cutting board stamps.

Creative Direction, Design

Client: El Campero