Taru & Koli


Taru & Koli is the exclusive eyewear collection designed by Spectacle founder Jag Dhillon, a lifestyle brand retailer that cherishes diversity and encourages individuality and self-expression. Taru & Koli are the names of his late grandfather and father and the names of each frame model are named after streets in Toronto. The classic but modern approach to the wordmark reflects this meshing of the two worlds into one.

Creative Direction, Design

Client: Taru & Koli