Toblerone Triangle Trip 2010-2011
Driving awareness for Toblerone and Toblerone Tiny products leveraging their brand equity, the triangular shape. Designed the promotional On-Pack Stickers, in-store Displays, Headers, Print Ads, Microsite, Web Banners, coupons, and custom-made Toblerone Tiny pouches sampled on Air Canada flights.
Art Direction, Design
Agency: Armstrong Partnership Ltd.