The objective was to present Kraft Food solutions in partnership with Food Banks Canada, on a national scale with intrusive, attractive, inviting, and flexible in-store merchandising. Design was customized for 3 main customers – Loblaws, Sobeys and Regional accounts, creating an enhanced shopping experience during the season. The customized elements included in-store Header Cards, Wobblers, Recipe Ad Pads, Tree Display Unit (displaying the Kraft Festive Mini Magazine), Base Wrap for in-store display units, Sell Sheet, Print Advertising, and an online component for Food Banks Canada fundraising initiative.