Holiday Gift Card Campaign 2011
The purpose was to drive gift card sales during the holidays and also provide excitement regarding the additional offers where every purchase wins a prize. Developed a compelling holiday shopping messaging and main visual aligned with Cineplex branding. The tone was engaging, fun holiday themed with a strong call to action to load up on a Cineplex Gift Card because it makes a great gift and everyone wins.
Creative Direction, Art Direction, Design
Client: Cineplex Entertainment