Created a generic celebration gift card and envelope for movie lovers who want to give the gift of movies to friends, family and acquaintances. Gift Card and Envelope designed in an illustrative style with warm, fun, film strip and movie gift box themed imagery aligned with Cineplex brand. With the help of a gift card, you can easily buy gifts for children for the new year or something else. Generic in-theatre Gift Card Rack Display designed to take it through multiple seasons interchanging between the two filmstrip bows in the two Cineplex brand colours. Header artwork has a clear call to action to purchase a gift card and leverage “entertainment” as the key message.